Digital and Social Media Communication - Task 2
SHIMANLIN,（0375858) Digital and Social Media Communication / Bachelor of Design (Hons) in Creative Media Digital and Social Media Communication - Task 2 INSTRUCTION LECTURE Week 5 In this class, we learned about the concept and development of user personas. A good user persona must be specific and should represent a real, identifiable customer rather than a broad target audience. In the final presentation, we are required to present a clear and specific customer persona instead of general audience segmentation. We were introduced to the process of identifying active brand supporters by analysing social media engagement such as ...
