Digital and Social Media Communication - Task 3
SHIMANLIN,（0375858) Digital and Social Media Communication / Bachelor of Design (Hons) in Creative Media Digital and Social Media Communication - Task 3 TABLE OF CONTENTS Instruction Lecture Exercises Reflection INSTRUCTION TASK Task 3 focused on developing content planning and exploring how Julie's could improve its brand communication through digital platforms. Through online group meetings, we discussed the campaign direction, content ideas, and how the brand message could be delivered more effectively to the target audience. Here are my thoughts. Idea 1: Calm Moments with Julie's This idea focuses on small moments of peace within a busy parenting routine. Through a digital collage showing a tired mother, a messy home, and a child enjoying Julie's biscuits, the content highlights how Julie's can create a comforting and relaxing moment for families. The purpose is to build emotional...
