Typography - Task 3: Type Design & Communication
SHIMANLIN,（0375858)
TYPOGRAPHY || BACHELOR OF DESIGN(HONOURS)IN CREATIVE MEDIA ||
TAYLOR'S UNIVERSITY
Task 3: Type Design & Communication
LECTURE
REFER TO
TASK 1
INSTRUCTIONS
TASK
Additional reference for TASK 3: the writing tools and letterform
styles.
Resource: Typography: theory in practice (notes & thoughts), Keith Tam
(2014).
- The broad-edge pen (aka. flat nib)
- The flexible pointed pen (aka. pointed nib / brush)
- The pointed pen (aka. ball point pen, rounded felt-tip)
.png)
Fig.1 - additional reference ts using illustrator
-
Sketch the following letters HOGB /
hogb (in both lowercase and uppercase) using the 3
different pens.
- Explore at least 3 different writing styles for each of the 3 pens. Note: don't draw your letters, write them.
Fig. 1.1 - testing different writing style son graph paper（10/11/2024）
Select a preferred font from the 10 fonts provided. Using the following letters H,o,g,b, do a detail dissection of the letters in Adobe Illustrator.
The font I chose is Gill Sans Std.
Fig. 1.2 - dissection on Adobe illustrator（13/11/2024）
Letterforms in Adobe Illustrator :
These guides were created following the demo video by Mr. Vinod, using the
letters "Tyd" in the font Gill Sans Std.
- Ascender height
- Capital height
- Mean/median line
- Baseline
- Descender line
- X-height
Fig. 2 -Guides (14/11/2024)
Fig. 2.1 - progress on illustrator（19/11/2024）
Fig. 2.2 - progress on illustrator -contour（19/11/2024）
Measurements (from baseline)
Ascender: 716 pt
Capital height: 619 pt
Median: 500 pt
Descender: -214 pt
Overshoot: 7.5 pt
Stem and gap: 100 pt width
Serif: 25 pt width, 6 pt (blunt ends)
Top arc: 150 pt height
Bottom arc: 100 pt height
Crossbar: 37.5 pt (all letters), 75 pt (for "t" only)
Developing the final font in FontLab 7 :
Fig. 2.3 - Copying and pasting the letters into FontLab 7 (01/12/2024)
Once I finalised my final font design, I referred to the demo video of how
to develop and export our font in FontLab7 by Mr. Vinod :
Fig. 2.4 - Letter kerning in FontLab 7(01/12/2024)
Fig. 2.6 - final fonts using illustrator-PDF（10/12/2024）
Fig 2.7 - Final Task 3A: Type Design and Communication (10/12/2024)
Fig 2.8 - Final Task 3A: Type Design and Communication (10/12/2024)
FEEDBACK
Week 8：
Independent Learning Week
Week 9：
- General feedback：Ms. Vitiyaa looked at our design of "H, O, G, B" and gave her comments.
- Specific feedback : Ms. Vitiyaa commented on my design and taught me some design styles. The writing style should not be too uniform or too rigid.
Week 10：
- General feedback：This week Ms. Vitiyaa commented on what we did.
- Specific feedback : Ms. Vitiyaa commented on the font I made and gave me some suggestions for revisions. He also checked my Eportfolio and pointed out my mistakes.
Week 11：
- General feedback：This week we continued to refine the font.
- Specific feedback : Ms. Vitiyaa still gave us guidance and taught us how to import the finished fonts into FontLab7.
Week 12：
- General feedback：We have basically completed all the tasks we set out to do this week, but there are still some that need to be revised.
- Specific feedback : Ms. Vitiyaa gave me some suggestions on my poster, and I made a better poster with her guidance.
REFLECTIONS
Experience
I found this assignment very challenging. I was daunted at first when I was asked to design the font myself, but with the guidance of Ms. Vitiyaa and following Mr. Vinod's videos, I was able to complete the assignment successfully. This was my first time designing a font, so I am proud of my result.
Observation
In the process of making fonts, I observed many fonts and learned about the characteristics of different fonts. I also appreciated the fonts designed by other students through Google Feedback Sheet. Everyone has different creativity.
Findings
Although I think the process of designing fonts is difficult, I learned a lot while completing this task. I paid attention to the structural differences between different fonts. In addition, I became more proficient in using Illustrator.
Fig.3 - Typography Referenced
Typography Referenced is a detailed font design reference book that covers the history, classification, design principles and technical applications of fonts. It is suitable for font designers and readers interested in typography design. It not only explains the techniques of font design, but also deeply analyzes the important role of fonts in visual communication.
The in-depth discussion of this book provides a valuable resource for readers who want to master typography and font design, and encourages them to boldly apply and explore the creative potential of fonts in actual projects.
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