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Intercultural Design

  SHIMANLIN,（0375858)

BACHELOR OF DESIGN(HONOURS)IN CREATIVE MEDIA || TAYLOR'S UNIVERSITY

INTERCULTURAL DESIGN

JUMP LINK

Module Brief PDF 
Culture & Design 
Production Process 
Final Task 1 Proposal Slides PDF 
Final Task 1 Presentation Video Recording
Task 1 Reflection
TASK 2
Production Process
Final Task 2 Proposal Slides PDF
Task 2 Reflection
Final Task 3 Proposal Slides PDF
Final Task 3 Presentation Video Recording
Final Task 3 TikTok Page
Task 3 Reflection

INSTRUCTIONS


LECTURE

Culture & Design
Visuals are...
1）Everything that can be seen.
2）Everything produced or created by humans that can be seen.

Designers need to be aware of cultural nuances, symbolism, and context to create designs that are inclusive and resonate with diverse audiences.

  • Design significance

  • Design system

  • Design Sensitivity
Symbolism and Imagery
Certain symbols and images may have different meanings in different cultures. Designers should be aware of potential cultural interpretations to avoid unintentional misunderstandings or offense.

Typography and Language
It is important to choose fonts and text styles that are culturally appropriate. Additionally, considering language differences and ensuring accurate translations are essential to reaching different audiences.

Color Considerations
Colors can have cultural significance, and their meanings can vary from society to society. Understanding the cultural associations of colors can help designers make appropriate choices.

Inclusive design
Designers should strive to create products and experiences that are appropriate and inclusive for people from all cultures, including those with different abilities and needs.

localization
Adapting a design to a specific cultural context through localization can increase the relevance and acceptance of a product or service.

User Research
Conducting comprehensive user research, including ethnography and user testing with different groups, helps designers gain insight into cultural preferences and behaviors.

Cultural awareness training
Design teams may benefit from cultural awareness training to gain a deeper understanding of different perspectives and sensitivities.

TASK

Task 1 - Proposal

First, we formed a group of 6 people, and then we needed to come up with a proposal  based on the selected country/culture.

Group members ：
  1. Group Leader: Liu Xin Yi（0372010）
  2. Cindy Tan Kai Ling（0367713）
  3. Lou Yu Han（0375593）
  4. Sun Yu Tong（0377440）
  5. Gu Jia Yun（0378994）
  6. Shi Man Lin（0375858）
1）Propose ideas

Because the designed items should be closely related to daily life, our group decided to make cultural designs related to pillows after discussion. Pillows are indispensable items in our lives and we need to use them every day.

2）Further exploration

We decided to make three types of pillows: porcelain pillows, lantern pillows, and herbal pillows. We then collected materials online.
Below are the pictures :
They are Porcelain pillow, Herbal pillow, lantern pillow.


3）Ideas and sketches

Porcelain pillow

Design concept: Combine the jade pillow with modern ergonomics to create a design suitable for modern sleep.

lantern pillow

Design concept: The design is inspired by the Linglong pillow, a traditional pillow with six hollow sides, which can reduce the pressure on the ears when lying on the side and improve comfort. At the same time, the shape of the lantern is used as the key element of the design, symbolizing reunion and harmony.

Herbal pillow 

Design Concept: Inspired by ancient Chinese traditions, this cushioned herbal pillow turns sleep into a rejuvenating experience.


  • Final Proposal Slides



  • Presentation Video Recording



  • Task 1 Reflection
I think the initial exploration and discussion was quite difficult. We actually struggled for a long time when discussing what items to design, because the items had to be closely related to life, create something new, and be integrated with culture. 

After many overturned and rebuilt ideas, we decided to design pillows. Because pillows are very daily in our opinion, and they can also have many new ideas in shape.

In this task, our imaginations were opened up and we thought of many interesting items. This task gave me a new feeling about design.In fact, I quite like this task, because it is the first time I design something by myself. I think it is novel and fun, and I can incorporate all the elements I can think of into it.


Task 2 - Data collection and observation

We mainly used the following two research methods :

1） Field trip

We went to many stores that sold pillows and herbs.
Here is the video :

Here are some of the pictures we took ：



2）Google Form Survey

We shared the Google Forum survey link on the public platform.
Here are the results of the survey :


After collecting the data, we gathered together to organize the data.
Below is the video we shot while collecting data ：


  • Final Proposal Slides


  • Task 2 Reflection
In this task, I also learned more about pillows. It turns out that pillows of different hardness and shapes have different uses for human health. In this data survey, we thought of adding traditional Chinese herbs to pillows, and I realized that this practice is so beneficial to our body.

This task is really interesting and fun. Going out to collect data together can also promote the relationship between people.

In addition, when we were collecting data, we found that many people were interested in adding herbs to pillows. It seems that everyone is now focusing on health preservation, which makes us more confident and creative in our design. Passion.


Task 3 - Final Project "TikTok" Videos

  • Final Proposal Slides


  • Presentation Video Recording


  • Our TikTok Page Link :

I think this study is difficult and interesting. It is difficult because it is a short semester, the time is very tight, and there are many tasks to be completed. The fun part is that it is a team project. Everyone helps each other when creating, which makes it easier to get inspiration and make friends. I also learned a lot from my group members. In the study of cross-cultural design, I also gained more knowledge and learned how to integrate culture into the designs we see every day and the impact it can bring.

In this project, I explored how to integrate Chinese culture and design into "Everyday Design". As a Chinese, I am very proud to integrate my country's culture into design. In the observation, analysis, and data collection, my understanding of Chinese culture has also deepened. Before studying this module, I didn't know that the forms of Chinese pillows could be so diverse, and even after adding traditional Chinese herbs, they can bring benefits to the body. This made me understand that pillows have many values ​​besides sleeping comfort.

I did a lot of thinking in this group project. I had a lot of fun during this period. I saw the daily pillow styles and many uncommon pillow styles. In addition, doing the Google Form survey also made me realize that many people from other countries are also interested in Chinese culture, which made me very happy and more motivated.

In short, I have learned a lot in the past seven weeks. It made me understand that even the most daily items have been added with the designer's strong efforts and creative passion. I began to pay more attention to the things around me and realized that every item has its own mission and meaning.


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