SHIMANLIN,（0375858)
BACHELOR OF DESIGN(HONOURS)IN CREATIVE MEDIA || TAYLOR'S UNIVERSITY
Project 1
TABLE OF CONTENTS
1. Instructions
2. Task
3. Feedback
4. Reflection
INSTRUCTIONS
TASK
Uncle Jeff Kombucha Label Redesign
I chose the Uncle Jeff Kombucha ‘kelulut jun tea’ flavor, and here’s its
original design:
Fig. 1.1 - Week 6, Reference of current label design of Uncle Jeff
My design concept is to combine tradition and modernity. Honey symbolizes
nature and purity, while vintage patterns represent local culture. The
fusion of these two elements aims to create a visually appealing effect that
is both culturally rich and aesthetically pleasing.
In terms of color, I envisioned using the golden hues of honey paired with
the darker tones commonly found in vintage patterns to create a warm and
textured overall atmosphere. This color scheme not only reflects the natural
sweetness of honey but also echoes the gentle and delicate nature of
Malaysian culture. The pattern design is inspired by geometric patterns,
giving new life to traditional elements and presenting a perfect fusion of
nature and culture.
Visual reference :
Fig. 1.2 - Week 6, Visual reference
Selected color :
Fig. 1.3 - Week 6, Selected color
Sketch :
My idea was to use a retro pattern as the border and design a honey pattern
in the center. This would give the overall design a traditional feel while
highlighting the natural quality of the honey. The retro pattern symbolizes
exquisite craftsmanship and cultural heritage, while the honey element in
the center evokes sweetness and naturalness. The overall design style is
warm and comfortable, using a combination of gold and milky white, making
the packaging both simple and charming with a retro appeal.
Fig. 1.4 - Week 6, Sketch
Processing in Illustrator :
Fig. 1.5 - Week 6, Processing in Illustrator
Fig. 1.6 - Week 6, Processing in Illustrator
Final Label Design:
Illustrator file:https:
Fig. 2.1 - Week 7, Final Label for Large Bottle, PNG
Fig. 2.1 - Week 7, Final Label for Small Bottle, PNG
PDF :
Fig. 2.1 - Week 7, Final Label , PDF
Final Label Design Rationale:
Fig. 3.1 - Week 7,Final Design Rationale, PDF
Final Mockups of Bottle Label:
Fig. 4.1 -Week 7, Final Mockup
Fig. 4.2 -Week 7, Final Mockup
Fig. 4.3 -Week 7, Final Mockup
Fig. 4.4 -Week 7, Final Mockup
Fig. 4.5 -Week 7, Final Mockup
Final Screen Record of 3d Mockup:
Fig. 4.5 -Week 7,Final 3D Pacdora video Mockup
Final Mockups compiled in PDF:
Fig. 4.5 -Week 7,Final Mockup Compiled PDF
Week 6
Mr. Shamsul continued briefing us about label design preparation, focusing on how to properly set up the dieline and measurement system in Illustrator. He reminded us that all elements such as the barcode, nutrition facts, and mandatory text should follow actual packaging standards. He also emphasized the importance of leaving enough bleed and margin space so that no important design elements are cut off during printing. Sir highlighted that the layout should remain organized, with clear alignment and consistent spacing to maintain good visual hierarchy.
Week 7
In this week’s session, Mr. Shamsul explained more about how to finalize the label and prepare it for mockup presentation. He demonstrated how to apply textures and gradients to add depth and realism to the label using Illustrator’s “Appearance” function. He also reminded us to use correct color settings for CMYK printing and to test the design on a bottle mockup PSD file before submission to ensure proper alignment and readability.
REFLECTIONS
Experience:
Working on the Kelulut Jun Tea label redesign for Uncle Jeff Kombucha was a rewarding process that allowed me to explore how traditional culture and natural ingredients can be translated into modern packaging. Through this project, I learned to manage technical details such as dieline setup, bleed, and CMYK color accuracy, while also experimenting with layout composition and balance. It was enjoyable to see how a concept that started from sketches gradually evolved into a professional mockup through Illustrator.
Observations:
During my design development, I realized that the original Uncle Jeff Kombucha label lacked a strong identity—it didn’t communicate much about the flavour or its natural qualities. The text hierarchy was inconsistent, and some sections felt visually heavy. In contrast, by integrating geometric vintage motifs and honey-inspired tones, I was able to highlight the product’s purity and local essence. This process taught me that good design is not only about visuals but also about storytelling and brand communication.
Findings:
This project deepened my understanding of how visual hierarchy, typography, and color psychology influence consumer perception. I learned that even small design adjustments—like increasing contrast, aligning CTAs, or balancing negative space—can significantly improve clarity and professionalism. Through refining the Kelulut Jun Tea label, I developed a stronger awareness of how packaging can reflect both cultural values and brand authenticity. Ultimately, this experience enhanced my confidence in designing for real-world commercial applications while maintaining creativity and purpose.
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