SHIMANLIN,（0375858)
BACHELOR OF DESIGN(HONOURS)IN CREATIVE MEDIA || TAYLOR'S UNIVERSITY
Project 2
TABLE OF CONTENTS
1. Instructions
2. Task
3. Feedback
4. Reflection
TASK
Project 2 Briefing / Description:
Our Selected Project: Briefing #1) Bass Tech Ltd (Wireless) Headphones
Company Name: Bass Technology Co., Ltd.
Product: A pair of wireless headphones (non-folding).
Product Dimensions: Height 19cm, Width 13.5cm (Ear Cup Dimensions: Height
7.5cm, Depth 6cm).
Target Market: All ages, but specifically teens. The headphones are fun
and colorful.
Current Issue: The headphones were damaged during shipping (ordered online
and shipped to the customer).
Packaging Objectives: Design new packaging to provide better protection
during deployment and storage. The non-folding headphones should also be
securely fastened. The box must be easy to open, easy to store, and
clearly display the company logo.
Brand Objectives: Design a completely new logo to give the company a fresh
look and attract the target audience, reflecting the fun and colorful
products.
Group members:
Han Yuxi (0370727)
Li Chengze (0370855)
Lou Yuhan (0375593)
Shi Manlin (0375858)
Week 7
Together we created a mood board, searching for images online for
inspiration, finding a design style, and deciding on the colors we wanted
to use.
Week 8
In Week 8, our team officially began the logo development process for Bass
Tech. We explored multiple visual directions and experimented with different
design concepts to establish a strong and recognizable brand identity.
During this stage, we also produced initial sketches for the product’s
visual packaging design, ensuring that both the logo and packaging would
share a consistent design language.
After reviewing all the drafts, we shortlisted two key logo sketches that
showed the most potential for further refinement.
Logo Evolution 1
Logo Evolution 2
1. First Version (Separate "T+B")
Just like when a brand is starting out, clearly stating the two core
selling points—"Bass" and "Teach"—the left side represents "teaching
scenarios," and the right side represents "bass sound quality," letting
everyone know at a glance what the headphones are for.
2. Second Version (Closed "T+B")
As the brand started making products, these two elements came together—the
headphones combined "clear sound quality for teaching" and "good bass," no
longer just slogans, but truly integrating the functionality into the
product.
3. Third Version (Smooth "T+B")
At this point, the headphones are much better, and the logo lines are
smoother—just like the sound quality is smoother. Whether used in class or
listening to music, the bass is crisp and clear, and the experience of
holding and wearing them is also smoother.
4. Fourth Version (Integrated "TP") The final logo is completely
integrated into a single unit—representing the brand's perfect fusion of
"bass" and "educational" strengths. Now, these headphones are "high-bass
headphones specifically designed for educational settings," and the clean,
simple design looks great on the headphones and packaging, clearly
indicating a professional brand.
5. Final Version (Unified Logo) This minimalist design symbolizes the
brand's maturity—no need to break down selling points; it's instantly
recognizable as Bass Teach headphones. It exudes professionalism and a
high-tech feel, while also ensuring that everyone remembers, "These are
headphones that satisfy both teaching and high-bass needs."
We then used Adobe Illustrator for digital reconstruction and refinement, enabling us to transform our hand-drawn ideas into clean, scalable vector logos. Here are the three digitized logos:
Logo 1
Logo 2
Logo 3
At the same time, we also began working on the headphone packaging design.
This phase mainly involved exploring the packaging layout, visual style, and
color application to ensure that the final packaging was consistent with the
new brand image and presented the product in a clear and appealing way.
This is the result of our 3D rendering after completion.
Week 9
Our lecturer advised us to avoid using gradient effects in the logo, as flat
colors create a cleaner and more professional visual style. The lecturer
also suggested increasing the weight of the typeface to make the logo appear
bolder and more stable. In addition, we were encouraged to make the overall
logo shape more rounded so that the design feels friendlier, smoother, and
more visually cohesive.
This is the logo we finally decided on :
Our instructor also provided feedback on the packaging. The instructor pointed out that the handle design shouldn't be too round, as an overly smooth shape is not ergonomic. The upper part of the packaging was also considered redundant. Based on this feedback, we decided to revise the entire packaging design.
After redesigning the knife-cut design, we added the packaging design and
created mockups.
Final Design:
Week 10
Since the school's laser cutting appointments were fully booked, we found a shop outside.
This is the final result after folding:
Week 8
Our logo design is inadequate, and some of the existing logo design concepts are lacking. We need to catch up and update with more sketches and design concepts to meet the standards.
Week 9
Mr. Shamsul reviewed our unfolded diagram and digital logo in class and offered suggestions: the logo should be more rounded, the font should be bolder, and the chosen colors should be used as solid colors instead of gradients. Regarding the packaging, the teacher advised removing the side panels, as they significantly detracted from the aesthetics.
Week 10
This week, we created the revised unfolded diagram based on our mentor's suggestions. We removed the left and right side pads for internal support and also removed the handles to make the packaging look more complete.
Week 11
Since we received no feedback, we went to a packaging and printing shop to have the packaging made and completed the task.
REFLECTIONS
Experience
In this project, I learned how to view a headphone brand as a holistic experience, not just a product. We explored how design choices such as color, typography, and graphics influence brand perception. I practiced creating various promotional materials, including social media posts, posters, and merchandise, and considered how to combine them to build a consistent brand image. This process taught me that design decisions must align with the product's functionality and the audience's lifestyle to make the brand relevant and engaging across all contexts.
Observations
I noticed that consistency across all materials is crucial. When colors, typography, and graphics are unified, the brand appears professional and trustworthy. Conversely, inconsistent design creates confusion and weakens the brand message. I also observed that context matters: digital content requires clear and concise visuals for quick understanding, while physical displays like posters or billboards need eye-catching elements to instantly grab attention. Furthermore, I realized that promotional items are more effective if they reflect the core product; merchandise should reinforce the brand story, rather than exist in isolation.
Findings
Strong brands rely on creating a consistent experience across all touchpoints. When visual language and information are consistent, people are more likely to recognize and remember a brand. Promotional campaigns are even more effective if they take into account and adjust the context in which people see them, whether online or offline. Integrating merchandise and visual materials with the product itself enhances the overall brand impression and makes it more appealing. The key lesson I learned is that brand design is not just about aesthetics; it's also about communication, usability, and building meaningful connections with the audience.
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