PACKAGING AND MERCHANDISING DESIGN : FINAL PROJECT

SHIMANLIN,（0375858)

BACHELOR OF DESIGN(HONOURS)IN CREATIVE MEDIA || TAYLOR'S UNIVERSITY

Final Project 

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TABLE OF CONTENTS

1. Instructions

2. Task

3. Feedback

4. Reflection

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INSTRUCTIONS

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TASK

This task is a continuation of the previous project's work by the same team.

We divided the work, my task is to create a badge, a T-shirt, a bottle, an Instagram promotional page, and a poster promotion.

First attempt at collateral

This was my first design, and sir said it was too ordinary and lacked any sense of design, I just put the logo on it.

Fig. Collateral Bottle Attempt

Fig. Collateral Badge Attempt

Fig. Collateral T-shirt Attempt

After receiving the feedback, I started adjusting the design using Adobe Illustrator.I made the front and back of the T-shirt.

Fig. process(1)

Fig. process(2)

Final collateral

Fig. Final T-shirt (front left, back right)

Fig. Final badge

Fig. Final Bottle

Fig. Final tote bag

Shelf

Fig. Shelf example

The shelf was made by another group member,below are its process photos and final result.

Fig. Shelf process

Final Shelf

Fig. Final shelf

Extension

I first created a new account and posted content, then used Adobe Illustrator to insert the images into the template.

Fig. Instagram promotion process

Final Instagram promotion

Fig. Ins page production

Fig. Ins production（1）

Fig. Ins production（2）

Advertising and promotion

I created the promotional poster; I wanted a minimalist style, so I didn't add too much content.

Fig. Poster process

Fig. Billboard process

Fig. Final poster

Fig. Final billboard

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Final Slides

BASS TECH FLOW

Final Collateral

Final Promotions

Final Video Presentation

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FEEDBACK

Week 11
Sir reminded us that a promotion plan is required, and the mouse and mouse pad cannot be used because they do not relate to the headset we designed. We were instructed to replace them with collateral that is relevant to the product.

Week 12
Sir pointed out that some of the collateral looked too plain and needed further refinement. We also had not produced the billboard, so it must be completed and presented in the next class. In addition, the promotion strategy needs to be revised.

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REFLECTIONS

Experiences
Through this project, I learned how design is built step by step in a real situation. At the beginning, we had to understand what the brand should feel like and what message it wants to send. I also learned how to think not only about one design item, but about a full system that includes packaging, posters and online content. Producing these items made me realise the value of testing, revising and asking for feedback before making a final decision. The process showed me that teamwork and communication are just as important as design skills, because many ideas became better after group discussion.

Observations
During the work process, I noticed that users respond more strongly when a design shows a human element, such as emotion or lifestyle, instead of just a product image. Designs that tell a clear story or show how the product fits into daily use made people feel more connected to the brand. I also observed that visual balance matters. When layouts were too crowded, the posters felt confusing. When there was enough space, the message became easier to understand. I realised that even small details such as letter spacing and image placement change how people feel when they look at a design.

Findings
This project helped me understand that a brand is not only something we see, but something we experience. A brand becomes strong when people can feel its purpose, remember its message and see it used across different items in a consistent way. A successful brand design is one that guides the viewer’s attention, gives clear information without stress and creates trust over time. Good branding can influence how people think and behave, because it shapes emotion before they even read text or learn facts about the product. The most important idea I learned is that design must support communication. If people cannot understand the message quickly, then even a beautiful design loses its meaning.