Design Principles - TASK 1 : Exploration

SHIMANLIN,(0375858)

BACHELOR OF DESIGN(HONOURS)IN CREATIVE MEDIA || TAYLOR'S UNIVERSITY

DESIGN PRINCIPLES


JUMP LINK




FEEDBACK


INSTRUCTIONS



LECTURE

WEEK 1 :LECTURE 0
  • Point
Points can be used to highlight key information or important elements in a poster and attract the audience's attention.
  • Line
A mark made with a pointed tool such as a brush, pen, or rod, moving the point along a trajectory.
  • Shape
A flat enclosed area with two dimensions (length and width). The artist uses both geometric and organic shapes.
  • Form
The two-dimensional area is called shape and the three-dimensional area is called form.
  • Texture
Describes the feel of an actual surface. The surface properties of an object, either real or implied.
  • Space
Space is used to create the illusion of depth. Space can be two-dimensional, three-dimensional, negative space or positive space.
  • Colour
Color is one of the most important elements. Color is created by light. Color has three properties: hue, value and intensity.



WEEK 2 :LECTURE 1
  • CONTRAST
Contrast is the juxtaposition of strongly dissimilar elements.
  1. Without contrast, visual experience would be monotonous.
  2. Contrast can provide visual interest,emphasise a point and express content.


  • GESTALT THEORY
  1. The human brain is wired to see patterns,logic, structure.
  2. “Gestalt” refers to “shape” or “form” in German.

  • PRINCIPLE OF SIMILARITY
  1. The human eye tends to perceive similar elements in a design as a complete picture, shape, or group, even if those elements are separated.
  2. The brain seems to craft a link between elements of a similar nature.


  • PRINCIPLE OF CONTINUATION
The human eye follows the paths, lines, and curves of a design, and prefers to see a continuous flow of visual elements rather than separated objects.


  • PRINCIPLE OF CLOSURE
The human eye prefers to see complete shapes. If the visual elements are not complete, the user can perceive a complete shape by filling in missing visual information.

  • PRINCIPLE OF PROXIMITY
The process of ensuring related design elements are placed together. Any unrelated items, should be spaced apart. Close proximity indicates that items are connected or have a relationship to each other and become one visual unit which helps to organise or give structure to a layout.

  • PRINCIPLE OF FIGURE/GROUND
Objects are instinctively perceived as being either in the foreground or the background. They either stand out prominently in the front (the figure) or recede into the back (the ground).

  • LAW OF SYMMETRY & ORDER
This law states that elements that are symmetrical to each other tend to be perceived as a unified group. Similar to the law of similarity, this rule suggests that objects that are symmetrical with each other will be more likely to be grouped together than objects not symmetrical with each other.



TASK

  • Gestalt theory
Gestalt theory is a psychological theory that relates to our minds. It explains why people see things as a whole, rather than as individual objects.


  • Contrast
The arrangement of opposing elements in a composition (light and dark, rough and smooth, small and large, etc.) to create visual interest.


  • Emphasis
Make some part of the piece stand out. Create a center of interest or focal point. This is where the artist first draws you to the work.



  • Balance
The distribution of visual weight on either side of a vertical axis. Symmetrical balance uses equal features. Asymmetry uses different but equally weighted features.


  • Repetition
The visual elements in the design are repeated in the picture, which can be repeated fonts, pictures, lines, symbols, etc. The main purpose is to keep the picture consistent and enhance the order and unity.


  • Movement
How the eye moves through the work, shifting the viewer's attention from one aspect of the work to another, can create the illusion of movement.



  • Harmony & Unity
Visually pleasing consistency between design elements makes it feel like all the elements in a work of art are coordinated and comfortable to look at.


  • Symbol
Regular repetition or alternation of elements creates cohesion and interest.


  • Word and Image
Repeating a specific visual element, such as a group of shapes or forms. A method of organizing a surface in a consistent, regular manner.





Here are the artworks I chose for this assignment:



Title:Bal du moulin de la Galette
Artist:Pierre-Auguste Renoir
Year:1876
MediumOil on canvas
Movement:Impressionism
Dimensions 131 cm × 175 cm (52 in × 69 in)


Why did I choose this artwork:

In this painting, everyone is immersed in a joyful atmosphere and enjoying themselves. The painter mainly depicts a group of people in the foreground, vividly showing the blurred feeling caused by the light and shadow effects on the faces of the characters, rendering the joyful atmosphere of the whole ball.
This painting shows the happiness and joy that people pursue in their ordinary daily lives. I guess the painter wants to tell us through this painting: no matter what challenges and difficulties we face in our daily lives, we should firmly believe in the happiness and beauty in life and strive to find our own spiritual peace and joy. It makes us realize that people's lives are made up of time, and happiness and joy are the sparks we sprinkle little by little, gathering more and more, making us dance happily in life.


Visual analysis and design principles used:

Contrast
The painter used the contrast of light and dark and delicate color changes to express the texture of the air under the sun and the dynamic feeling of the bodies dancing on the dance floor. The body language and facial expressions of the characters in the picture are very delicate and vivid.

Emphasis
The figures in the front are clear, while the figures in the back are blurry. The painter emphasized the main object when painting.

Balance
The composition of the painting is very complex. The sunlight diffuses through the gaps in the leaves, the staggered light spots sprinkled on the people, and the symmetrical and harmonious tones form a perfect layout.

Repetition
The painting depicts many characters wearing similar clothes, creating a sense of repetitive beauty.

Movement
The painting features many figures with natural poses and vivid expressions, whether they are passionate dancers or leisurely onlookers. Renoir uses loose brushstrokes to bring them to life, presenting an atmosphere of improvisation and joy.

Harmony & Unity
Renoir used warm and soft colors, such as bright blue, pink, white and golden yellow, to create a relaxed and pleasant atmosphere, highlighting the Impressionist focus on color and embodying the harmonious beauty of color.

Symbol
The faces of the characters in the painting are all smiling, and the atmosphere is filled with laughter and happiness.

Word and Image
The mutual contrast between people, colors and light makes the picture highly beautiful and appealing. The harmonious combination of light and shadow, brightness and darkness in this painting forms a swaying and colorful picture. It is an impressionist painting full of joy and happy spirit of the times.


Conclusion:

"Bal du moulin de la Galette" is a painting full of life and artistic charm. It not only shows the human pursuit of beauty and happiness, but also allows the audience to feel the painter's love for life and persistence in art. Renoir used his brush to turn the ball scene into an eternal and beautiful memory.


FEEDBACK

Week 1
No lecture

Week 2
Mr. Fauzi checked my blog progress. He said that I had done a good job on the first part and could move on to the next step.


REFLECTION

The study of Task 1 allowed me to learn a lot of design-related knowledge that I had never touched before, which was very helpful to me. I learned the design principles, analysis of the works, and so on.

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