Design Principles - TASK 2: VISUAL ANALYSIS & IDEATION
SHIMANLIN,（0375858)
BACHELOR OF DESIGN(HONOURS)IN CREATIVE MEDIA || TAYLOR'S UNIVERSITY
DESIGN PRINCIPLES
JUMP LINK
INSTRUCTIONS
LECTURE
WEEK 3 ：LECTURE 2
- BALANCE
1. Balance refers to the distribution of visual weight in a work of
design.
2. It is the visual equilibrium of the elements that causes the total
image to appear balanced.
3. Balance can be symmetrical or asymmetrical.
- SYMMETRICAL BALANCE
1. Has equal “weight” on equal sides of a centrally placed fulcrum.
2. The equal arrangement of elements on either side of the central axis
(horizontal or vertical) resulting in bilateral balance.
3. Arranging elements equally around a central point results in radial
balance.
4. Approximate symmetry is when equivalent but not identical forms are
arranged around the fulcrum line.
- ASYMMETRICAL BALANCE
1. Unequal visual weight on each side of the composition.
2. One side of the composition might contain a dominant element, which could
be balanced by a couple or more lesser focal points on the other side.
3. More dynamic and interesting. It evokes feelings of modernism, movement,
energy and vitality.
4. Asymmetrical balance offers more visual variety, although it can be more
difficult to
achieve because the relationships between elements are more complex.
- THE GOLDEN RATIO
1. Also known as phi, the Golden Ratio (other names: Golden Mean, Golden
Section) is a mathematical concept and a number that goes on indefinitely
(1.618033988749895...). The ratio itself comes from the Fibonacci
sequence, a naturally occurring sequence of numbers that can be found
everywhere, from the number of leaves on a tree to the shape of a
seashell.
2. Over the centuries, many have perceived the Golden Ratio as the
representative of perfect beauty or is uniquely found throughout nature.
3. The Golden Ratio has been used for centuries as a guide to create
visual balance in architecture and paintings.
4. For designers, illustrators or digital artists, the Golden Ratio can be
used to bring harmony,balance and structure to one’s work. It can also
increase the appeal of a design work.
- RULE OF THIRDS
1. It is a composition guideline to create more dynamism to a work of
design/photography/film/painting.
2. An image is divided evenly into thirds, both horizontally and vertically,
and the subject of the image is placed at the intersection of those dividing
lines, or along one of the lines itself.
- EMPHASIS
1. Emphasis is used to create dominance and focus in a design work.
2. Various elements can be used to create emphasis, such as color, shapes or
value, to achieve dominance.
WEEK 4 ：LECTURE 3
- REPETITION
1. Repetition could make a work of design seem active.
2. The repetition of elements of design creates rhythm and pattern within
the work.
3. Variety is essential to keep rhythms exciting and active,and to avoid
monotony.
4. Pattern increases visual excitement by enriching surface interest.
- MOVEMENT
1. The way a design leads the eye in, around, and through a composition -
the path the eye follows.
2. Motion or movement in a visual image occurs when objects seem to be
moving in a visual image.
3. Movement in a visual image comes from the kinds of shapes, forms,
lines, and curves that are used.
- HIERARCHY
1. Hierarchy is the choreography of content in a composition to
communicate information and convey meaning.
2. Visual hierarchy directs viewers to the most important information
first, and identifies navigation through secondary content.
- ALIGNMENT
2. Alignment creates a sense of unity and cohesion, which contributes
to the design's overall aesthetic and perceived stability.
3. Alignment can also be a powerful means of leading a person through
a design.
TASK
Here are the artworks I chose for this assignment:
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Picture Credit : https://en.wikipedia.org/wiki/Bal_du_moulin_de_la_Galette
Title：Bal du moulin de la Galette
Artist：Pierre-Auguste Renoir
Year：1876
Medium：Oil on canvas
Movement：Impressionism
Dimensions : 131 cm × 175 cm (52 in × 69 in)
Why did I choose this artwork:
In this painting, everyone is immersed in a joyful atmosphere and
enjoying themselves. The painter mainly depicts a group of people in the
foreground, vividly showing the blurred feeling caused by the light and
shadow effects on the faces of the characters, rendering the joyful
atmosphere of the whole ball.
This painting shows the happiness and joy that people pursue in their
ordinary daily lives. I guess the painter wants to tell us through this
painting: no matter what challenges and difficulties we face in our
daily lives, we should firmly believe in the happiness and beauty in
life and strive to find our own spiritual peace and joy. It makes us
realize that people's lives are made up of time, and happiness and joy
are the sparks we sprinkle little by little, gathering more and more,
making us dance happily in life.
Visual analysis and design principles used:
Contrast
The painter used the contrast of light and dark and delicate color changes
to express the texture of the air under the sun and the dynamic feeling of
the bodies dancing on the dance floor. The body language and facial
expressions of the characters in the picture are very delicate and vivid.
Emphasis
The figures in the front are clear, while the figures in the back are
blurry. The painter emphasized the main object when painting.
Balance
The composition of the painting is very complex. The sunlight diffuses
through the gaps in the leaves, the staggered light spots sprinkled on the
people, and the symmetrical and harmonious tones form a perfect layout.
Repetition
The painting depicts many characters wearing similar clothes, creating a
sense of repetitive beauty.
The painting features many figures with natural poses and vivid
expressions, whether they are passionate dancers or leisurely onlookers.
Renoir uses loose brushstrokes to bring them to life, presenting an
atmosphere of improvisation and joy.
Harmony & Unity
Renoir used warm and soft colors, such as bright blue, pink, white and
golden yellow, to create a relaxed and pleasant atmosphere, highlighting
the Impressionist focus on color and embodying the harmonious beauty of
color.
Symbol
The faces of the characters in the painting are all smiling, and the
atmosphere is filled with laughter and happiness.
Word and Image
The mutual contrast between people, colors and light makes the picture
highly beautiful and appealing. The harmonious combination of light and
shadow, brightness and darkness in this painting forms a swaying and
colorful picture. It is an impressionist painting full of joy and happy
spirit of the times.
Conclusion：
"Bal du moulin de la Galette" is a
painting full of life and artistic charm. It not only shows the human
pursuit of beauty and happiness, but also allows the audience to feel the
painter's love for life and persistence in art. Renoir used his brush to
turn the ball scene into an eternal and beautiful memory.
350 words Visual Analysis of the Artwork:
Observe
Most of the characters in the work are Renoir's friends. The one standing is
his favorite model Jeanne, and the one sitting on the bench is Jeanne's sister
Estelle; the one on the far right of the painting is Renoir's good friend
Rivière, who was depicted by Renoir using meticulous brushwork, with a
complete outline and even a small stubble clearly visible; sitting with his
back to the audience is Renoir's biographer and friend Georges Rivière.
Analysis
Renoir's skillful use of a blend of natural and artificial light creates a
warm and cheerful atmosphere. The study of the moving crowd bathed in natural
and artificial light is executed using vibrant, colorful brushstrokes. The
figures in the painting seem to be communicating and dancing freely, and each
person's expression vividly conveys the emotion of the moment. This depiction
of Parisian popular life, with its innovative style and imposing form,
embodies Renoir's artistic ambition and is one of the masterpieces of early
Impressionism.
Interpretation
Unlike classical artists who pursued eternal and universal values, Renoir's
works pursued a kind of accidental, short-lived and fleeting personal
feelings. This work also truly reflects the leisure life of the Parisian
middle class.
Sketches & Ideation:
Idea 1
I think there are too many characters in this artwork, which might make it
look a bit cluttered, so I want to add some buildings in the back so that
there will be some appropriate white space on the picture and the characters
can be more prominent.
Idea 2
I increased the brightness and saturation of this piece because I felt
that the painting was a bit gray, and this adjustment made the
painting more vivid and more in line with the theme of this work. I
also enhanced the darkness and added blur on the sides of this
painting, and brightened the center, which can better highlight the
subject.
Idea 3
I made this work into a poster because the painting was already finished
and the details were rich enough. I put the name of the work on the
painting. In order to highlight the text, I dimmed the brightness of the
original painting and added light effects on the text.
FEEDBACK
Week 3
Mr.Fauzi gave me some suggestions on how to modify the artwork. He told me
that I could make a poster of the artwork because it was already perfect and
there was no need to make unnecessary modifications.
Week 4
Mr.Fauzi gave me some suggestions for modifying my idea. He told me that I
could blur the characters around and highlight the center.
REFLECTION
The second task made me realize that there is no perfect work, only works of
art that become more perfect as they are improved. I think this task is very
interesting because I can add my own ideas to the work. I think it is very
enjoyable to put my own ideas into the work I like.
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