Interactive Design - Project 1

 SHIMANLIN,(0375858)

BACHELOR OF DESIGN(HONOURS)IN CREATIVE MEDIA || TAYLOR'S UNIVERSITY

INTERACTIVE DESIGN Project 1


TABLE OF CONTENTS

1. Lectures

2. Instructions

3. Task

4. Reflections


LECTURES

Week 3

This week, we focused on understanding how content is organised within a website. A typical webpage consists of three main parts:

  • Header 

Appears at the top and often includes elements such as the site logo, main navigation, and sometimes a call-to-action or contact links.
  • Body 

This is the central section where the primary content is presented. It usually includes a combination of text, images, videos, and other media to deliver information.
  • Footer

Found at the bottom of the page, it typically contains secondary navigation, legal notes, copyright, and contact details.

In addition to layout, we also looked into content organisation. Structuring information using headings like H1, H2, and H3 helps establish visual and logical hierarchy, which improves readability.

We also discussed navigation design, where clarity and simplicity are essential. Menu labels should be direct and meaningful so users can find what they need without confusion.


Week 4

This week we learned how web pages work and gained a basic understanding of HTML and CSS, two standard markup languages for web pages.

Figure 1.1: The Web - PDF / Week 4 (6/5/2025)

A web page usually consists of three core structures:

  • Structural understanding 

understand how the basic layout of a web page is constructed.

  • Markup language learning 
use specific syntax to define the content of a web page.

  • Tags and elements 
HTML is composed of elements contained in angle brackets, such as <tag>.

Most HTML elements consist of a start tag and an end tag, such as a paragraph that starts with <p> and ends with </p>.

Figure 1.2: The Web - PAGE / Week 4 (6/5/2025)

We also learned about attributes, which are used to provide additional information to an element and are usually written in the start tag in the form of "attribute name = attribute value" (such as: href="...").

Some important HTML structures include:

  • <body>
carries all visible content in the web page.

  • <head> 
placed before the body, contains page information such as title, CSS links, etc.

  • <title> 
sets the display name of the web page in the browser tab.


We also learned how to use <h1> to <h6> tags to create heading levels, and how to use <p> to write paragraphs.

In terms of text formatting:

  • Bold
Use <b> content</b>

  • Italic
Use <i> content</i>


Regarding lists, we have mastered two types:

  • Ordered lists (<ol>) are arranged with numbers;
  • Unordered lists (<ul>) use bullet points.
  • Each item needs to be wrapped in a <li> tag.

Finally, we came into contact with the concept of nested lists, that is, nesting another sublist in a list, which is suitable for expressing content levels.

We further mastered the use of basic HTML through exercises such as inserting pictures and adding hyperlinks.


Week 5

Figure 1.3 HTML & CSS PDF by Mr. Shamsul / Week 5 (20/5/2025)


Week 6

Figure 1.4 CSS Selector PDF by Mr. Shamsul / Week 6 (28/5/2025)


INSTRUCTIONS



TASK

You are required to select an existing website which you feel has several design and UX issues and prepare a detailed proposal for its redesign. The proposal should address the following key aspects:

Website Analysis:
  • Current Design Evaluation: Provide a critique of the current design, focusing on layout, colour scheme, typography, imagery, and overall aesthetics.
  • User Experience (UX): Assess the site’s usability, navigation, accessibility, and responsiveness. Identify pain points or areas that could be improved.
  • Functionality: Evaluate the website’s performance, including load times, interactivity, and compatibility across different devices and browsers.
Redesign Goals:
  • Objectives: Clearly define the goals of the redesign (e.g., improved usability, modernised look, enhanced brand alignment).
  • Target Audience: Describe the intended audience for the redesigned website and how the new design will better meet their needs.
Design Proposal:
  • Visual Design Concepts: Present your ideas for the new visual design, including visual references, mood board and wireframes. Discuss the rationale behind your design choices.
UX Enhancements:
  • Propose changes to improve user experience, such as simplified navigation, better content organisation, or enhanced interactivity.
  • Technical Considerations: Outline any technical updates or changes, such as optimising for mobile devices, improving load times, or enhancing security features.
Submit your E-portfolio link that includes an embedded link to your proposal. The proposal can be prepared using any form of presentation application such as Google Slides, Canva or Microsoft PowerPoint.


Link of My Chosen Website : https://www.oj.com/

Starting stage
Before starting, I first analyzed OJ's existing website structure and page content, especially the layout of the homepage, navigation system, information hierarchy and overall visual style. At the same time, I also referred to some news or journal websites with more mature designs to extract available design elements and content presentation methods.

Sketching
Since I have not yet completed the complete wireframe production, I chose to hand-draw sketches first. Sketch out the general layout framework of the homepage, core content page and contact us page on the OJ website on paper. I tried to use the partition structure to express the information hierarchy, such as the distribution logic of the top navigation, the middle content area and the bottom footer.

Content organization and presentation
I recorded the key steps of the entire production process in Canva Slide and organized the sketches and ideas one by one. This process not only helped me sort out my work ideas, but also provided more intuitive visual support for the subsequent proposal presentation.



Final Network Proposal CANVA Slides
PROJECT 1 - PROPOSAL WEB REDESIGN 0375858 SHIMANLIN by SHIMANLIN


REFLECTIONS

Experience
For this task, I started by sketching out rough ideas for the website layout. Although I didn’t complete a full wireframe, the sketching process helped me visualise the structure and flow of content. It was useful in clarifying how each section of the website could be arranged. Compared to previous tasks, this one felt more conceptual, but I still enjoyed the planning process. Creating a simple slide to present my ideas also helped me stay organised.

Observations
I observed that consistency in navigation is essential, especially when thinking about users on different devices. During the sketching process, I realised how small design choices — like button placement or menu layout — can greatly affect usability. It’s important to test designs across different platforms to ensure a smooth experience.

Findings
Throughout this task, I realised that early-stage planning plays a significant role in shaping the final outcome. Even just working with sketches revealed areas I hadn't considered before, such as content hierarchy and visual spacing. Another important takeaway was the role of feedback — without early input, it’s easy to overlook practical issues in the concept. Moving forward, I plan to allocate more time to refining my initial ideas and actively seeking feedback during the early stages to avoid delays later on.


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