Advanced Interactive Design: Task 1 Proposal

SHIMANLIN,（0375858)

Advanced Interactive Design / Bachelor of Design (Hons) in Creative Media

Task 1 Proposal

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TABLE OF CONTENTS

Instruction

Lecture

Exercises

Feedback

Reflection

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INSTRUCTIONS

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TASK

Description

Thematic Interactive Website Proposal for Brand Engagement. A thematic interactive website is a website that focuses on a specific theme or concept with the aim of incorporating interactive elements to interact with users. Most such websites utilize multimedia such as videos, animations, interactive graphics displayed on the page, or other clickable elements which have interactive components that provoke the user. This dynamic experience is meant to keep the user interested in addition to the thematic concept. Themes in such websites vary from educational, cultural, promotional campaigns to product launch. For example, a thematic interactive site could be a museum. Users can go through a virtual exhibition space through interactive tours, games simulation, or questionnaires. In the event that it is a movie, the site can simulate movie universes offering virtual tours through time and space, or any other subject previously created in the movie. The aim of any such site is to keep the user engaged in the medium through interactive exploration.

Requirements

Students are required to create a thematic interactive website proposal with the topic of their choice that can be based on:

 

A specific product of a particular brand launch/special (i.e.: Nike brand new shoe), Beauty product launch (i.e.: Sephora compact powder)

Movie promotion

Game release promotion.

Gallery/Museum exhibit launch

Band/Artist latest release.

Or anything else you have in mind (subject to the module coordinator’s approval)

Submission

Completed UI/UX proposal document.

All processes (concept, wireframes, mood board, flow chart/site map)

Prototype

My 3 ideas

To start off, I chose Interactive Website Experience as my topic. Before deciding on my final direction, I first developed three different concepts that focused on creating immersive and engaging user experiences.

Idea 1 - Virtual Ocean Exploration Website

Idea 2 - Abandoned Hotel Horror Interactive Website

Idea 3 - Virtual Fashion Week Experience

I conducted research and explored the design direction for all three ideas using Canva boards. For each concept, I analysed the visual style, user experience, interaction design, animations, and storytelling elements.

The Virtual Ocean Exploration Website presents a soothing and dreamlike underwater journey where users explore different ocean zones as they scroll deeper into the website. The Abandoned Hotel Horror Interactive Website creates a cinematic horror experience that encourages users to uncover hidden secrets by exploring rooms and collecting clues. The Virtual Fashion Week Experience offers a luxury digital exhibition where users can discover fashion collections through an elegant and immersive online showcase.

After evaluating the strengths of each concept, I decided to proceed with the Virtual Ocean Exploration Website. This concept provided the strongest opportunity for immersive storytelling, creative animations, and interactive user experiences. The idea of exploring the ocean through a scrolling adventure aligned well with my creative vision and allowed me to design a unique and memorable website experience for users.

Task 1 Website Final Proposal Canva Slides: